From design to data analytics.
concept
*
strategy
*
creative direction
*
motion graphics
*
video production
*
sound design
*
data analysis
*
concept * strategy * creative direction * motion graphics * video production * sound design * data analysis *
Empire Jewelers / Mo
Brand Strategy, Social Media Design, Video Production
2024
Client:
Services:
Empire Jewelers
Hubs located in Houston and Austin, the culture-centric company strives to provide high-quality jewelers to a unique clientele. Mo, COO, was looking for unique campaigns to improve their social media engagement and ultimately to them convert sales. I created a strategy of consistency and highly trend-defined visual compositions to create engagement with both existing customers and potential new ones.
By updating the company’s social identity with viral videos, network expansion, and influencer alignment, our 6-month campaign resulted in an outstanding 343% growth of followers and a 218% engagement increase on Instagram.